How to Promote Music Classes with Digital Marketing

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How to Promote Music Classes with Digital Marketing - Detailed Guide

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From identifying USPs & excitement value to effectively communicating them, this detailed blog deep dives into classic marketing basics as well as digital marketing best practices. Also includes certain useful tips & insights.

No boring intro, let us jump in right away so it will be a smooth sail later.

For best experience, please read this on a computer. This article can be useful not for music classes, but also for allied institutions where music is an integral part such as dance, yoga, meditation, fitness classes, etc. Much time & efforts have been put in this article (just like we put in our services) to highlight certain useful tips, insights and best practices. We suggest you read this blog fully to benefit from them as well as share with likeminded people. You may bookmark this page if you would like to keep referring back to this hands-on guide on how to promote music classes.

A) Marketing Basics:

i) Decide and freeze your core product / service + identity for your classes: i.e. What do you want to promote, whether yourself as a professional musician who also conducts part-time music classes or purely music classes with one or multiple instructors, or both. Most music tutors have other musical pursuits too, but it helps to have a clear identity that you want to portray.

Identify your USPs

ii) As well as your competitive edge as these form / should be part of your core image & communication. For e.g.

Your talent, knowledge & passion more than anything else

No. of years of experience in playing / teaching. Number of students taught.

Technical certifications, awards & recognitions

Your social media channels with huge no. of / growing followers

Unique style or genre that you teach or all-rounder (everything under one roof)

Looks & personality – it doesn’t hurt to build one

Testimonials & word of mouth / reviews & recommendations

Your musician identity i.e. as a solo musician or as member of a band that is popular locally or widely, where you are the lead vocalist or player of the instrument that you may be taking classes for

Your other identity e.g. as a humanitarian, animal rights activist, etc.

Prominent alumni and their achievements

Additional facilities that you provide to your students i.e. access to jam rooms, tools, sophisticated software, free instruments

Time for you to brainstorm, you know your strengths best

Needless to say, the more USPs in your cap, the more successful you get and vice versa.

Pro Tip: : You can either give the additional facilities mentioned above at a discount to your students or as part of the overall fees or earn affiliate revenue / commission for e.g. from renowned certification institutes when your students enroll for their grades exams through you or from your favorite music store when your students buy gear from them.

iii) Decide your Unique Brand Name that is easy to recall, conveys your core business and is consistent across your digital presence.  For e.g. the full name can be ET’s Music Classes for Guitar, Keyboard and Drums while the shortened digital identity i.e. website URL, social media handles, etc. can be ETsMusicClasses or similar ( assuming you are an extraterrestrial from planet music who’s descended on earth to teach music. ET’s Music Classes 👽, you get it ! )

In the digital age, you can even check availability of the desired URLs & social handles first and then reverse work out the name, before you begin to promote your music classes.

iv) Content + Messaging: Since its music, keep it exciting, emotional (that touches heart) and which conveys your expertise. For e.g. you are not just selling just music classes, but rather joy & excitement value. Subtly or strongly, where necessary, highlight your USPs in your content. Also, include the safety measures that you have in place considering the Covid pandemic.

Time-Tested Marketing Efforts

v) Some of these overlap i.e. can be used in both non-digital as well as in online mediums. These are not exhaustive, just some suggestive points on how to promote music lessons:-

  • Have your class’s brochure / information put up at prominent places in shops that your target audience visit. E.g. music stores in your city, local academic or hobby classes. This can be either for some financial or mutual co-branded consideration.
  • Have your class’s banner on visible display immediately outside the building and lane where you conduct the course, as most of the students will be local or nearby area residents.
  • The above may require some budget (and so will digital ads) – allot some – then observe, optimize & increase the spend based on results. Run Facebook, Instagram and other digital ads. Some of them offer joining ad credits. You can show your digital ads in other prominent websites / apps related to your industry. For e.g. an online instrument website, music portals, etc. Contact us for a free telephonic consultation. We promise there will be no upsells, we are here to spread the joy.
  • Tie up with music or other academic institutions where you can offer your lessons, under your class’s or personal name, since this helps in your branding & thus promote your music classes.
  • Rewards for Referrals: Saves you marketing efforts & money. Use your network – your family, friends, colleagues, current & past students, maid, music fraternity, social followers, your dog, past & present Tinder dates and what not – to get you students. Have a clear reward scheme (need not be monetary always) that will encourage them to refer potential students to you. Similarly, reward them for positive reviews, ratings & recommendations in Google, Facebook pages, LinkedIn, classified sites, etc.
  • Perform at / take part in / sponsor music festivals, contests, workshops, etc. – whether online or offline. If you genuinely feel you are above or evolved beyond these, ask your students to do so, where they can directly or indirectly represent your brand.
  • Do co-branded activation / top-of-the-mind exercises with other musicians / music tutors (even if they are competition, there is always a market and you will get the necessary eyeballs). E.g. offline and online events, workshops, Facebook or Instagram live. Leverage the content in all places. Go live in Facebook groups with exclusive offer for the group members and discounts for immediate sign-ups.
  • Have a content calendar, it can be even as low as once a month to start with. But do publish your content on social media as well as to your list (refer Beyond Social Media section below).

Understand / Define Target Audience

When you are beginning as a tutor, you may not have the luxury to be choosy about your target audience for e.g. only those wanting to learn rock guitar. You may be a lead guitarist acing heavy metal solos at the speed of light, but there may be a prospective student or two who would like to learn Justin Bieber or BTS songs from you. Respect their taste in music and choices, they too have a target audience whom they may want to impress or be part of 😉

Similarly there will be other students such as grown-ups, working and settled who will be having a different taste in music and songs they want to learn.

Beyond Social Media – Things to do

vi) While social media including YouTube, Facebook, Instagram & WhatsApp are good for connecting with & promoting your brand to your community of friends, fans & others, they need not necessarily constitute your target audience.

Build a marketing list i.e. of prospective & past customers (who are likely to re-enroll). This can be phone numbers (for SMS & messenger marketing), email ids (for email marketing) and social accounts (for DMs i.e. direct messaging).

Also, social platforms do not act as search engines nor show up when someone searches in Google. Similarly LinkTree or other link in bio sites don’t show up. Check for yourself, type in your favorite search engine “guitar teachers in (your location name)” and see the results that show up. You may see that certain directory listing / classified / aggregator platform results also show up, sometimes in the first page itself. Go ahead and register your business in these sites too.

Being listed on Google is most effective for local searches i.e. your name showing up when prospects search. Similarly, local Facebook groups are useful, but you need to be present in other Facebook groups too. Be active in music & music instrument related apps where you can create your or your class’s profile (e.g. Ultimate Guitar), websites and online communities (outside social media too). Read below to know more.

Importance of Places, Show up on Maps

An important prenote – Create your class’s listing in all online sites / platforms where, in order to create the listing, they ask you to enter your phone number, email and most of all your address, even if you are conducting only online classes. This is because once you do it (may require minor verification process in some cases), your class gets registered as a local business and as a place on maps and this then significantly increases likelihood of your institution showing up when someone does a specific local search or navigating on maps. Think of it as your listing in the classic yellow pages directory, but just an online version.

(Stay away from creating your listing in bogus or suspicious sites in order to avoid misuse of your contact details. But if your business is public then the contact details will be too. So, have a separate email id and phone number than your personal sensitive one which you may be using for your bank accounts, etc.)

The most important sites / platforms where you need to create your listing are Google My Business, Facebook page, Twitter, Instagram Business Account, LinkedIn page, YouTube (you may have already opened these social accounts, but make sure you have included the address and other contact details and they are consistent across all channels), Yelp or any other country-specific general classified & listing sites (for e.g. Just Dial, UrbanPro, UrbanCompany in India), category or industry specific listing sites such as those for music, musicians, music teachers, etc.

We will explore some of these in detail below.

B) Getting started on Google

How to Promote Music Classes - Be found on Google

Be found on Google without a website + Claim your business B4 someone else:

i) To achieve both of the above, create a new Google My Business (GMB) listing of your classes (assuming you have not done yet) preferably with a new and exclusive Google / Gmail account for your class. E.g. [email protected] You will be asked to select a business category, you may enter the primary as Guitar Instructor or similar applicable and the remaining 9 allowed secondary categories can be Music Instructor, Piano Instructor, Drum school, Music college, Music school, Musician, Rock Music Club, Live Music Venue, Music Instrument Repair Shop, Musician, Musical Instrument Store, Musician and Composer. (though Google recommends not to put too many)

Tip: Don’t abuse as Google may flag your listing. Do not select categories which are not applicable. Select 3-4 categories to start with and you can add more later as you may feel relevant, once you start posting regular content and get more views.

A Google My Business listing opens up avenues to tap the Google suite of products available to promote businesses. E.g. to run Google Ads which increases the likelihood of your classes showing up on the 1st page of search results when some one searches “music classes in ABC location” and thus getting more enquiries & enrolments. A GMB listing also help you build landing pages for these ads as well as a free limited-pages website.

Get business verified without a website:

ii) Get your GMB listing verified asap, because in the pandemic it takes more time for the verification code to reach your address. It is a rather simple process and you will find the option in your GMB dashboard. Contact us for any assistance. Even if you are taking only online classes, GMB mostly requires to add a physical address. This is helpful for brand awareness as your classes start showing up in maps when someone is randomly searching for something else or for directions in your area.

Include all the areas / cities that you can service. You may select additional cities if you can fulfil online or through your franchise / network there. Include business hours (though you may be servicing beyond those hours). There should also be an option of showing you that you offer online services. Please refer this link https://support.google.com/business/answer/9907878?hl=en

Very Important Tip: NAP (name, address, phone number and email ID) consistency is very important. So, give the same details across all your listings i.e. Google, Facebook, YouTube, etc. as it helps these platforms better recognize your business as authentic and show it up when someone searches. Also, it increases likelihood that certain aggregator platforms, directory listing & classified sites, including the ones mentioned above, automatically create a profile your class and show it up on search results.

iii) Include photos & videos that convey your class’s vibe, infrastructure and setup, using the inbuilt option of interior & exterior pictures, videos, etc. in GMB (separate from the post feature). Also ask your students and others to post photos from their account to your listing. Incentivize them if required.

Very Important Aspect: Share the review link option available in GMB and request your students and well-wishers to write reviews & rate. This increases likelihood of your classes showing up on search results. The more reviews the better, but in a staggered manner. Not 30 at one go and then none for a long gap.

You can incentivize them with goodies, freebies, etc. for doing so. You can also give them a commission for referrals, leads, etc. E.g. when someone asks recommendations in Facebook groups about good music classes in an area and if they tag you and refer your name. (We had already mentioned this earlier, but can’t stress enough about its importance).

iv) Needless to say, post regular content using the posts (and options within that such as events, offers, etc.), products and service features in GMB. Leverage your affiliate links in your content in GMB, Facebook, YouTube, etc. Affiliate marketing is one of the important source of revenue for YouTubers.

v) If required, open a new related YouTube account or a new ‘brand’ channel under your existing YouTube account but with the same email id.

vi) As indicated earlier and needless to say, please list your music class business with other general & category-specific directory and classified listing websites, apps, etc. If in doubt, do reasonable research or contact us for guidance before upgrading to their premium services

Somewhat Off the Tangent: Use #guitartecher #guitarinstructor #musicteacher #musicinstructor #leadguitarist #bangaloreguitarists & similar hashtags in your Instagram posts. Also add location using the available feature in few of your Instagram and YouTube posts. This helps showing your post to people in & around your location.

Show up on other Search Engine results

Just like a Google My Business listing which helps your business get found on Google, Microsoft Bing and Yahoo too have their products viz. Bing Places for Business and Yahoo Business listing (localworks or yext) respectively. Create your listings there too. But prioritize listing on search engines that are prominent in your country / region. For e.g. Baidu is the most used one in China while Yandex has a good share in Russia. However, globally Google has a dominating market share.

Demystifying Websites – Affordable, Important with various Advantages

You may think that you really don’t require a website to promote your music classes as you are actively promoting it through social media accounts, through & to your online & offline network as well as any other method suggested in this article. Also, isn’t it contrasting to what we have written above? i.e. your music classes can be found on Google, maps and other search engines even without a website? Well, below are few additional advantages of having a website for your music classes.

i) A website is at the heart of digital marketing. All modern brands, big & small, have one and drive their marketing efforts to bring traffic to their website or app and get enquiries or sell.

ii) A website helps get your business or brand on Google (and other search engines) and show up on search results (with more authority & effectiveness compared to just having a Google My Business or any other business listing) where most of the queries happen. E.g. vocal classes near me, best piano tutors in Mumbai, popular guitar classes in Guwahati, etc.

iii) Having a website takes your brand impression to another level, compared to just having social media presence and gives you an advantage over other music classes or tutors who just use social media to promote.

iv) Gives you full control of the colors (for your brand identity), content and customization.

v) Little to no risk of your website getting banned, blocked, hacked or imitated (compared to your social media accounts).

vi) In today’s age, sometimes the full social platform itself gets banned or sued for large amounts due to national security or political reasons. In some cases, individual accounts too get banned permanently due to a misunderstanding or an otherwise harmless post.

However, due to this, all painstaking efforts put in by users to build their profiles and grow their followers over years, are lost overnight (e.g., Tik Tok, Helo, Like, permanently banned in India, prominent personalities’ accounts getting removed. Even Mr. Donald Trump was not spared with his Twitter account permanently suspended when he was still the President of The USA).

vii) A website helps tap Google’s, Facebook’s and other tech giants’ ecosystem of vast tools & resources which are made available to help businesses grow. These include but are not limited to Paid Ads, Analytics, Search Console, Google Ad Sense, etc.

You will recall that most of the sponsored ads or even organic (normal non-paid) posts of popular brands, which you see in Facebook or other social media accounts, take you to the landing page on a website (for further action), when clicked upon.

Earn from your site without selling

Since we mentioned Google Ad Sense above, in case you are wondering how to recover your website costs even if you don’t get a single student enrolment or online lessons sale, there are at least two ways. One is by placing affiliate links on your site pages and blogs and the other by placing ads of other brands on your site at prominent / allocated spaces. Feel free to contact us for a free consultation on this.

viii) Other social media channels such as Facebook, Instagram, Twitter, Pinterest, etc. also recognize importance of websites and offer complimentary tools for 360-degree digital marketing & automation efforts.

For e.g. having an e-commerce website that is integrated with Facebook, helps in tagging the products in your Facebook and Instagram posts and selling, without needing to separately again add the products in Facebook Commerce Manager.

ix) Integrated Marketing Efforts – The more the merrier, you have to be everywhere (where your target audience are) for better results.

x) In the age of reel marketing where its getting easier even for a newbie to get / buy views as well as a verification tick badge, there is a risk of your profile being taken for granted. In such cases, having a website adds an extra authenticity and impression of your brand.

xi) There are a lot of marketing efforts & functionalities that you can achieve through your website. For e.g. e-commerce, email sign-ups, student enrolment, collect leads, get enquiries, paid ads on Google, social media, etc. with landing pages & conversions, blogs, all your information under one roof, online courses for paid customers, affiliate marketing & income, push notifications, class scheduling, etc.

xi) Having a website with your unique domain name also lets you create your own email address for e.g. [email protected] This looks professional and adds more credibility when compared to having just a Gmail, Yahoo, AOL account, etc.

xii) It’s not that only online or hardcore ecommerce businesses need a website or app.

xiiii) And many more advantages. If we were to note down everything here, we would go off topic, won’t we??

Most of all a website helps automate your marketing efforts, when compared to doing things in silos via different social channels.

Breaking Common Website Myths:

Without deep diving, lets clear some pre-conceived notions.

Myth no. 1 – Getting a website made is a expensive affair: No it is well within your reach if you get a good service provider whose intention is to not just profit from your project, or take you for a ride, but build long-term relationships. You can give us a try too 😉 In all seriousness, a simple yet elegant website, that fetches you visible results over time, can cost as low as $50 – $100 ( ₹ 4000 – ₹ 8000 ) one-time cost.

Special Note: The above statement by no means is a criticism or disrespect for web designers / agencies who may be charging more. Pricing is really a subjective thing and can vary as per geographies, the experience, skill and popularity of the agency. The point we are driving across is to do some research and you will get a designer within your budget.

Myth no. 2 – Even if I get a website made, there are significant costs to maintain it: Mostly no, unless it is a high-traffic e-commerce site which requires bandwidth, regular updating, security measures, etc. Simple websites of small & medium blogs or businesses such as those for music classes, etc. will have zero to miniscule maintenance costs (no gimmicks here) depending whether you do it yourself ( DIY ) or outsource, respectively. The only regular expense is the annual renewal costs for your domain name e.g. www.etsmusicclasses.com and the hosting charges. But even these two combined can cost as low as $50 ( ₹ 4000 ) or sometimes even lesser.

Myth no. 3 – I must have coding knowledge or need to outsource to someone who does, in order to add regular content, update information, new pages, etc. on my website: Absolutely not. Have you heard of CMS like WordPress, Wix, Shopify, etc.? A content management system or CMS is a technology / software / front-end system which enables even those with zero coding language build fully functional websites and keep adding new content, pages, e-commerce products & services and even new features & functionalities.

However, it is highly recommended to get your website developed, for the 1st time, by someone with experience and not DIY, as there is a strong learning curve, you may get overwhelmed by various addons such as free & paid themes, templates, plugins, etc. available, other nitty gritties and you may lose precious time experimenting, and things can still go wrong. Although we would like to highlight that there are plenty of tutorial videos & articles with which you can attempt if you have the luxury of time.

Myth no. 4 – Wix, WordPress.org, WordPress.com, Squarespace, Shopify, etc. I am confused and worried which one to choose and that I may end up making the wrong choice: Yes there are plenty of options and with businesses adapting digital due to the pandemic, newer website building solutions keep coming to the market.

Lets uncomplicate! Fix your minimum and maximum budget, your website objectives, the features & functionalities you would like to have and then go for the kill. Ask your contacts & network, who may have used one of the above for their website, about their experience. You can also contact us for a free consultation.

Note: WordPress.org also know as self-hosted WordPress is the world’s most popular website building platform with over 40% market share, and is one of our preferred platforms too.

Myth no. 5, 6, 7 etc. – I really don’t need a website as I am doing good in social media, I am already using LinkTree or similar, My website will be hacked, etc. – Please don’t hesitate to contact us so we can clear the air around all your misconceptions.

C) Getting started on Facebook:

i) Open a Facebook page for your music classes (not a personal account or not a Facebook group, though having these 2 additionally under the name of your music classes or similar may help in brand recall, check this example) with right category, same NAP ( name, address, phone number & email ID) and linked to a relevant Instagram Business (preferable) or Creator account. A page has access to lot of additional features & insights compared to a personal profile.

ii) Cross link your digital platforms to each other i.e. include information about your website, Instagram, YouTube accounts, etc. in your Facebook page (using the available feature) and vice versa.

Facebook Groups to join & related Tips:

iii) Join relevant guitar, vocals or other instruments that you teach related groups. These should be both global / international as well as country specific including narrowing right down to your location where you teach e.g. musicians or music teachers in Brooklyn (if there is such a group, or better still open one yourself :).

Join general music groups, your genre related communities and most importantly general location groups, for e.g. Ramamurthy Nagar Bengaluru group in Facebook. Because this is where prospective students or their parents, girlfriends / boyfriends or partners ask recommendations about good music tutors in the area. Post / share your content in these groups too. Keep an eye on others’ posts on these groups, as you can answer people’s questions, get leads and convert them to customers.

Give your existing students a good value of money and you will find word of mouth works beautifully in Facebook groups. Check below thread for example.

https://www.facebook.com/groups/2340896868/posts/10156337150381869

Get in touch with group admins of closely knitted Facebook groups and groups in similar other platforms, and offer exclusive perks for those from the groups, who sign up. Do a live Q&A, workshop or performance there for getting enquiries. Check out the killer efforts by one such musician at the below link.

https://www.facebook.com/groups/chemburamigos/posts/1374904032900427

Valuable Insights & Important Aspects:

Facebook now allows pages and not just individual profiles to join groups (in most cases). So join these groups from both accounts i.e. as your page and then your personal profile (if option available). There are a lot more advantages in posting content to these groups and interacting as your page. For e.g. if someone likes your page’s post in these groups, you get an option to invite them to like your page even if they are not in your friends list. Also the group members are more likely to visit your page and follow / like it.

How to promote Music Classes’ Events:

iv) Very Important Aspect that helps portraying yourself as expert teacher / musician: Events, Events, never ending events. An event is an event no matter whether online or offline and how big or small. Conduct live events and online events in form of workshops, demo classes, classes, Q&A sessions, you and your current & ex students performing, your band performing, talent hunts, playthroughs, themes & specials.

But most important is to let Google and Facebook’s algorithm know about your upcoming events. A common mistake that even big brands do when promoting an event is to just share (post) the event banner and not actually create the event. Use the create event option in Facebook, no matter whether your event is offline or online and whichever platform you are streaming the event from. Make sure you are creating the event from your page and not using your personal account, as this lets you see the event’s reach and other insights & features. Though you can also add your personal account as one of the co-hosts. Since the pandemic, Facebook has come up with lot of monetization opportunities for creators through its event creation & streaming features.

There is a create event option in Google My Business too. Use the schedule event option in YouTube as well if you are streaming your event there. More about us helping you with event promotion given below. Doesn’t hurt to use the LinkedIn events feature to promote your events there. Don’t forget to promote your events in the Facebook groups mentioned above as well.

Use the countdown sticker in Instagram stories for promoting your events, scheduled lives, etc. as it lets users set a reminder about the event, as well as add to their stories with a countdown ticker & reminder setting option for others.

Our sister company brand viz. EventsOfMusic.com is the global top level domain for finding & listing music events with easy recall with fans, with about 5 lakh brand reach. We have immense experience promoting music events through Facebook, other social media and digital platforms with all the best practices. Contact us to schedule a free one-on-one session on how to promote events and your brand through it.

v) Request Facebook page ratings / feedbacks, check-ins and page likes by your students and well-wishers on a regular basis.

D) Tips on using other Social Media platforms:

While, we would not be getting into details about other platforms such as Instagram, Twitter, Pinterest, etc., below are general notes:

i) Content, Content, Content (like entertainment, entertainment, entertainment 🤣) – Content is king and music is amongst the most entertaining, exciting & emotional content of all. Take advantage of that. Create and leverage content, of you playing, your students (ex and current) playing / jamming, in all formats – long and short, IGTV, Reels, Shorts, images, stories, carousels, etc. as applicable to the platform.

ii) Have a content strategy & calendar. For e.g. song playthroughs, covers, originals, students’ achievements, music theory & tips, trivia, upcoming events, scheduled FB, Insta lives, co-live with other artists, planned & impromptu appearances in others’ live, etc.

Just keep a keen eye on the kind of content put by your idols, senior peers and other contemporaries as these are usually best practices developed by a professional team. Watch out for the hashtags used & accounts tagged by them.

iii) Set targets & objectives that you want to achieve through your social media accounts i.e. reach, views, followers, enquiries, leads, ad / monetization revenue, etc. Measure, optimize and strategize after a set period.

iv) Set a monthly / quarterly budget, no matter how small, and run sponsored ads. Measure results, optimize and increase the ad spends in a staggered manner if it is helping. You may also allot a budget for paid promotion by relevant Instagram influencer accounts.

v) There is no need to be on all social platforms at one go, but don’t ignore the basic ones such a Twitter, Instagram and Pinterest. If prominent artists and your idols are on other platforms such as Snapchat, TikTok, etc. then it probably makes sense for you too to use those platforms to promote your music classes.

vi) When creating stories, make it interactive. For e.g. swipe up, click buttons, yes/no, slider, external links, Q&A, etc. Most of these are also available for newer accounts or those with less number of followers, you just have to research for the workaround. (Repeating again as this is important – Use the countdown sticker in Instagram stories for promoting your events, scheduled lives, etc. as it lets users set a reminder about the event, as well as add to their stories with a countdown ticker & reminder setting option for others). However, don’t just confine to one platform for creating stories, short videos, etc. Keep a keen eye on new features and subscribe to social media tips related newsletters & channels. Believe in and be excited about the power of these tools & features and the impact it can make on your marketing.

While I was researching on some aspects to write this blog, I learnt that links in IGTV video captions are clickable. I am happy to have learnt this and gonna abuse that feature as soon as I am done writing this.

Email Marketing: Is an important aspect of digital marketing which we shall not be covering in detail here, as it is a subject in itself. However, it is relatively cheaper when compared to other digital marketing components / gives best return on investment, if you have a huge valid list (email IDs of prospective customers). Also, there is scope for automating the email sending workflows as well as automating retargeting, actions to be taken based on the user’s behavior in your website, or how she interacts with the email or your social media post, etc. Ever wondered why you keep getting abandoned cart reminder emails if you don’t complete the shopping at your favorite e-commerce platform? Well, that’s email marketing automation.

You need to have a well-defined content strategy & calendar for effective email marketing, as is the case with other aspects of digital marketing. Most of the effective & popular email marketing solutions offer a free tier, so you are good to go with one of those if you are just experimenting. Feel free to contact us for a free telephonic consultation on email marketing as well as to understand our affordable solutions.

E) How We can Help You:

i) Free Services:

We will help & promote your classes, events and thereby your musician brand through one of our platforms EventsOfMusic.com, which is the global top level domain for finding & listing music events, with about 5 lakh brand reach. While listing events in our website is free, we also assure you a minimum digital reach number when we agree on also promoting through our social media platforms in return for some co-branding exercises.

Advantages of promoting through our website include your events being featured in the right category pages, we doing the listing (no funny DIY stuff 😉), hybrid targeting i.e. your events showing up in relevant cities + online. Other advantages include:

a) EventsOfMusic.com is a recognizable name that’s gaining popularity with creators & fans alike, outside India as well.

b) No listing charges whether your event is free or paid and whether you want to sell / get registrations from our site or through any other mode.

c) 50+ music events & artists there in promoted. 2 lakh+ reach of events’ pages in Facebook itself with better ‘event response to followers’ ratio’ than some of the top global & Indian event ticketing brands.

d) Helps people discover your events outside social media & closed groups. Better discoverability of your music events in first go compared to generic event websites.

e) Get your events found on Google searches with our SEO / event schema efforts.

f) Lower bounce rate: Ability to take the user directly to an external page from where you want to accept registrations / sell (if applicable).

g) Promote beyond events: Artists, organizers, music class or music related class (dance, fitness, meditation), music communities (pages, groups, channels) venues, music brand, workshops, services / products in our website.

h) Full-fledged event registration & ticketing features and digital marketing expertise.

i) Advice on best practices to promote your events on other platforms.

Note: Soft beta launch of our website will be done in late 2021 and set up of some of the features may take a month’s time. SEO / event schema optimization is a continuous improvement process and your events showing up also depends on search criteria. Write-up and banner to be given by you and at least 8-10 days before the event for more visibility. More premium features can be unlocked on listing more events / more referrals.

ii) Affordable Paid Services

Digital Marketing Stage 2: While the above are good enough to get started, measure and improve / optimize, we can also help with the following services:

a) Execution of certain points mentioned above

b) Deeper Strategy for promotion + execution of the same

c) Content ideation, creation, calendar and promotion.

d) Website ideation, technology, creation, maintenance, security, basic + advanced SEO, integration & automation with other tools such as Google analytics, internal / external payment gateways, email marketing, ecommerce for products / services, affiliate marketing, online courses and more.

e) Learn more about our services at www.oceanofjoymusic.com

These require deeper understanding of your objectives, budget, time & other resources available at your disposal etc. We will be delighted to talk to you and together spread the joy of music.

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Viswanathan Ramanathan

Viswanathan Ramanathan

On those rare occasions when he is not sleeping, the writer likes making music and marketing strategies. He is a self-proclaimed music marketer (well, experienced too), certified digital marketer, a management graduate with specialization in marketing & brand management and has over 13 years' work experience, blah, blah, blah, etc. He happens to be our co-founder and also oversees branding & communication at EventsOfMusic.com, the global top level domain for finding & listing music events with over 5 lakh digital reach and growing. The platform exists not only for promoting local events and artists, but also towards the larger purpose of preserving & passing on culture, tradition & religion from across geographies. He can be reached at +91 9920996407 or at [email protected] . He will respond on those rare occasions when he is not sleeping ;) JK

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